AI Strategist & Marketing Technology Leader
AI-informed growth leader focused on CRM modernization, lifecycle engagement, and measurable outcomes.
I help organizations harness AI and modern martech to grow audiences, streamline operations, and deliver results leadership can see. I'm also the creator of SnipeRank — an AI-powered SEO analyzer that scores structure, clarity, authority, and LLM discoverability.
Services & Solutions
Pragmatic, scalable execution. I modernize stacks, align teams, and design programs that move the numbers.
AI Strategy
LLM-ready SEO, content clarity, and AI integration to drive visibility and conversion.
CRM Modernization
Salesforce/Blackbaud: unified data and personalized journeys end-to-end.
Lifecycle Programs
Onboarding, reactivation, and nurture automations with testing and optimization.
Analytics & Dashboards
GA4 + CRM KPIs, cohort analysis, and board-ready reporting.
Campaign Ops
Segmentation, deliverability, and paid/owned channel orchestration.
Nonprofit Growth
Mission-aligned strategy across membership, programs, and fundraising.
Impact & Results
Industries Served
Core Competencies
AI & Data Strategy
AI SEO (LLM discoverability), predictive analytics, data governance (GDPR/CCPA).
MarTech Leadership
Salesforce (Marketing Cloud), Blackbaud, integrations & migrations.
Growth Marketing
SEO, paid search & social, email/SMS, content, A/B testing, conversion lift.
Operations & Change
Process design, vendor management, cross-functional leadership, fractional roles.
Content & SEO
Information architecture, SnipeRank scoring, clarity and authority signals.
Data & Reporting
Executive dashboards, cohort tracking, board-level insights and KPIs.
Professional Journey
Marketing Technology Consultant & Strategist — Yoram Ezra Consulting
Mar 2023 – Present | New York, NY
AI-informed SEO strategy and implementation for LLM search optimization across diverse client portfolios. Lifecycle automation design and execution using Salesforce Marketing Cloud and Blackbaud CRM platforms. Advanced analytics implementation and executive reporting, plus fractional marketing leadership for nonprofits and mission-driven organizations.
Director, Audience Engagement & Marketing Operations — Union for Reform Judaism
Oct 2019 – Oct 2023 | New York, NY
Directed comprehensive CRM and marketing technology transformation across 900+ Reform synagogues and 1.5M constituents. Implemented Salesforce Marketing Cloud architecture, GA4 analytics, and Google Ads optimization resulting in 150% increase in email subscriptions and 2.5× improvement in open rates. Led cross-functional teams in audience segmentation strategy, automated lifecycle campaigns, and donor journey optimization, achieving 40% uplift in acquisition and 20% growth in online giving revenue.
Director of Operations & Sales — Robinson Studios LLC
Oct 2016 – Oct 2019 | Brooklyn, NY
Scaled creative agency operations and strategic pricing methodology for high-end interior design and architecture firm. Implemented vendor management systems and client success frameworks, achieving 30% profit increase within first year. Developed business development processes and account management protocols that enhanced client retention and project delivery efficiency.
Director of Online Marketing & Web Strategy — Hadassah
New York, NY
Led digital transformation initiatives across fundraising, advocacy, and membership engagement for 300,000+ member organization. Designed and executed comprehensive A/B testing framework resulting in 30% conversion rate improvements across donation and advocacy campaigns. Orchestrated complete CRM vendor evaluation and migration project, negotiating contracts and managing implementation that delivered approximately $250K in annual operational savings while improving data quality and reporting capabilities.
Senior Account Manager, Interactive Development — Case Agency
New York, NY
Managed end-to-end production of e-commerce and interactive digital projects for diverse B2B and B2C client portfolio. Led requirements gathering, content management system selection, and user experience design for complex web applications. Coordinated cross-functional development teams and maintained client relationships through project delivery and post-launch optimization phases.
VP, Client Services — Schematic, Inc.
New York, NY
Established client services department and operational framework for digital agency serving enterprise media clients. Managed strategic relationships with key accounts including AOL, CNN, and Turner Broadcasting, ensuring project delivery and revenue targets. Developed risk assessment protocols and resource allocation strategies that improved project profitability and client satisfaction metrics.
Director of eCommerce — Fragments
New York, NY
Led complete website redesign and growth strategy implementation for fashion retail brand, resulting in 220% sales increase. Developed email database strategy and lifecycle communication framework that significantly improved customer retention and repeat purchase rates. Implemented analytics and conversion optimization processes that enhanced user experience and drove measurable revenue growth.
Managing Director — Oven Digital
New York, NY
Directed operations for 100+ creative professionals and technologists in full-service digital agency environment. Managed P&L responsibility, client acquisition, and project delivery across diverse industry verticals. Implemented financial reporting systems and resource management protocols that optimized profitability while maintaining creative quality and client satisfaction standards.
Project Manager (Audi of America) — marchFIRST
New York, NY
Led comprehensive internet strategy development and implementation for Audi of America's digital presence and customer engagement initiatives. Coordinated cross-functional teams across creative, technical, and strategic disciplines to deliver integrated digital experiences. Managed project that achieved #3 ranking by J.D. Power in 2001 automotive website evaluation, demonstrating excellence in user experience and brand engagement.
Senior Producer — Times Mirror Magazines
New York, NY
Produced end-to-end digital content initiatives and interactive media projects for national magazine publishing portfolio. Coordinated editorial, design, and technical teams to deliver multimedia storytelling experiences across emerging digital platforms. Managed project timelines, resource allocation, and quality assurance for innovative content that bridged traditional publishing with digital engagement strategies.
My Approach
Pragmatic over flashy. I bridge organizational goals and modern martech to create measurable results without unnecessary complexity.
Mission-aligned. Deep experience with Jewish and nonprofit sectors: donor engagement, community building, board expectations.
Outcome-driven. Clear roadmaps, hands-on execution, and honest guidance about what technology can (and can't) do for your team.
What is SnipeRank?
SnipeRank is an AI-powered SEO analyzer I built. It evaluates a site's structure, clarity, authority, and AI discoverability to surface concrete fixes that improve both human and LLM-driven visibility.
- Scores information architecture, headings, and internal links
- Flags clarity issues and jargon that block comprehension
- Assesses authority signals and trust markers
- Checks readiness for AI Overviews and model-generated answers
Education
BFA — Fashion Institute of Technology (FIT)
Graphic Arts & Marketing
Let's Build What's Next
From AI SEO to CRM transformations, I bring clarity and execution. Let's start a conversation and design a roadmap that works.
📩 Schedule a Conversation